Local non-profit organisation Outside The Bowl Global is well on track to helping combat childhood hunger by feeding 10 000 children for 100 days.
Outside the Bowl plans to fill 4 000 20-litre buckets with its nutritious VitaKidz meal product and distribute them to 200 early childhood development (ECD) centres nationally.
Outside The Bowl Global has for almost 10 years now been supporting communities, ECD centres and schools by providing them with nutritional, vitamin-enriched instant energy meals.
Since the birth of the company in Wellington in 2006 it has distributed 40 million meals across the continent, including 4 million in South Africa since 2016.
With its latest initiative, the NPO is undertaking its most ambitious challenge yet.
“By doing so we will feed 10 000 children a day for 100 days, ensuring they have access to vital nutrition,” said Mark Maingard, the organisation’s African CEO.
To achieve its mission, Outside The Bowl Global, is seeking the support of corporates, organisations and individual donors to raise R2 million.
“With the R2m we will be able to manufacture, package and distribute 1 million portions of our flagship product, VitaKidz,” said Maingard.
“VitaKidz not only fills the bellies of these children, but also improves their health by providing essential vitamins.
“A single 20-litre bucket can sustain a child for an entire school year. Our aim is to alleviate hunger and combat malnutrition in South Africa and around the world.”
This campaign follows the success of last year’s potjiekos event, where the organisation cooked a record breaking 100 potjiekos pots and provided meals to more than 100 000 people.
“While we operate globally, we are deeply rooted in South Africa. We envision a world where all children receive physical and spiritual nourishment.
“By 2025 our goal is to manufacture and provide 500 000 ambient nutritional meals per day worldwide.”
Maingard said the recent launch of the One Million Meals campaign “acts as the start of a plan to join hands with corporates and manufacture and fill the buckets.”
