From the grape vines to the full body expression of HER Wines
The distinct quality and design of HER Wines has a flare of opulence infused with a feminine African style that reflects the confidence and beauty of the sheroes that nurture the grape vines.
The HER Wines collection, launched in 2020, is represented by a team of young black women who had worked in the wine industry. Combining their skills to create a one-of-a-kind offering that would relate to powerful and graceful women from all strides of life.
HER Wines is situated at Schoon Organic Vineyard and Cellar, Voorpaardeberg Road, Windmeul, Paarl.
General manager and winemaker Praisy Dlamini believes that, having each spent several years working in the wine industry, she and the others saw a gap in the market for an all-female, all-black business that could combine their skill sets to offer a unique proposition, a wine brand women could be proud of.
The name was chosen as a representation to the sisters, mothers, daughters and grandmothers who strive to make the world a better place and retire to an intricate, modestly priced bottle of HER wine with family and friends.
HER Wines offerings have a distinct flavour profile tailored to tantalise the palate while giving one the calming feeling of unbridled bliss. This is achieved through selection of locally sourced high-quality grapes from the different outskirts of the Cape Winelands that are picked at optimum ripeness and maturity.
“We pride ourselves on sourcing the best grapes from local vineyards as it gives us control over the complexity and depth in flavour in each collection, satisfying the avid local wine buyer,” said Dlamini.
Supporting the local economy has been a core part of HER Wines’ mission, which is to give back to the community. It has pledged to contribute 2% of its profits to a scholarship fund that enables young, talented and driven individuals to achieve their dreams through the HER Wines Collection Bursary.
The first two scholars to receive funding from the bursary have started their journey and will be mentored by the HER Wines team. They will learn critical skills related to starting a business and overcoming the challenges associated with entrepreneurship.
“We are a group of trailblazers, growing a business in unchartered territory,” said Dlamini. “We’re passionate about investing in more young women who will be pioneers in their own fields while they inspire others to reach higher and wider.”
Their drive to build on the success of HER wine is matched only by the desire to pass on the opportunity to other young black women who are eager to empower themselves. The HER wines team pride themselves as champions of talent that build opportunities for others to succeed in their wake.
